Think about your favorite brand, what do you think of? Some are friendly, some are inspiring, others might be evoke a strong and tough personality. Most successful brand carry certain personality that speak for their brand message and mission. Creating brand personality build a real friendship with customers this close relationship could last for years.
This guide will break down the key traits that define a brand's personality, and help you create a unique logo that reflects it.
What is Brand Personality?
Brand personality refers to the human traits that like a real human carries with to connect with customers in a deeper emotional level. Having a distinct brand personality will help all sizes of business to build a loyal customer base. Even personal brands can cultivate relatable personalities - think of a local coffee shop aiming for a cozy, friendly vibe or an influencer with a quirky, humorous online presence.
Brand Personality Examples
1. Nike: The Inspirational Athlete
If you think of nike, you think of an Inspirational Athlete. Nike's slogan "Just Do It", aims to form a determined personality to inspire everyone start doing what you scared of. No matter if you are an athlete, or an entrepreneur, Nike encourage everyone to push your limits and achieve your goal with self-belief. One day, you might find your greatness. 
2. Dove: Celebrating Real Beauty
If you think of Dove, you think of real beauty. Dove embrace all ages, all shapes without discrimination. Dove has start lots of campaigns to deliver this positive message to its customers to connect with its target audience in a deeper emotional level. If you're building a cosmetics brand, you can refer to Dove's positive body branding message to come up your own unique personality.
3. Tesla: Visionary Innovation
When you think of Tesla, you will think of Visionary and Innovation. Tesla's brand personality follow with it in all aspect of marketing campaigns. Indeed they have became the leading brand in the e-vehicle industry with there fearless innovative brand message.
Brand Personality Traits
Here are some of the commonly recognized dimensions of brand personality:
Sincerity: This dimension relates to traits like honesty, wholesomeness. Brands with a sincere personality come across as down-to-earth, genuine, and reliable. Example: Dove, Amazon
Excitement: This dimension carries a bold and cutting edge personality. Example: Red Bull, GoPro
Competence: This dimension delivery a calm and professional personality. Example: Miicrosoftt, IBM
Sophistication: This dimension includes traits like charm and a sense of luxury. Example: Chanel, Rolex
Ruggedness: This dimension is defined by traits like toughness, outddoorsiness, or masculine appeal. Example: Jeep, Timberland
These dimensions serve as a framework of different kinds of brand personality. Consider the brand traits carefully this gonna has a huge impact on your branding in the long run.
How to Develop Your Brand Personality?
Here are some steps you can take to develop your brand personality:
Define your brand's core values and mission: The first step is you need to be super clear about your brand core value, this is the foundation of everything else.
Understand your target audience: Understand what your target audience pain points and what kind of personality they will prefer is another import factor before you decide whaat kind of traits you include to your branding.
Define Your Brand's Archetype: To define your brand's archetype, you need to understand the core archetypes that have been identified through extensive research. These archetypes, such as the Hero, Explorer, Caregiver, Rebel, and Sage, among others, embody specific characteristics, desires, and behaviors that resonate deeply with people across cultures.
Identify your brand's unique selling proposition: Differentiate yourself with all your competitors, find the unique selling point with the marketing is missing to identify your brand's unique selling proposition.
Bring your brand personality to life: Infuse your chosen personality traits into every aspect of your brand, including your visual identity (logo, colors, typography), brand guideline, messaging and tone of voice, package design, customer service, and overall brand experience.
Evolve with your audience: Remember to adapt with your target audience's preference, they might change with the trend changes.
Design a Logo That Matches Your Brand Personality
Every brand has its uniqueness and creating a unique logo is crucial as it is the first thing customers see and remember about your brand. What brand personalty you want to deliver to your customer? A progressive, trendsetting look or are you aiming for a classic and reliable one? When you have identified these attributes, the next step is to explore how to express them through your logo.
Think about the logo colors that you select, bold bright colors can give an impression of energy and new approach while wearing soft colors can suggest trust and calmness. Fonts are critical too — contemporary fonts would suit a technology oriented company however, an old-style serif font will portray a more traditional style.
Don't know how to create a unique logo for your brand? Don't worry, LogoAI here to help! We will help create a logo that not only looks good but also embodies the spirit of your company. Simply insert your logo name, select your preferred colors, choose the font style, and LogoAI will generate a logo design tailored to your brand personality preferences.
