Top 6 Font Trends for Logo Design in 2025

Typography is one of the most important elements that contribute to a logo design and brand. Entering 2025, multiple font trends have surfaced which exhibit modern day aesthetics, technology, and the evolution of brand names. Let us analyze the major font styles that have influenced logo design this year.

Trend #1: Bold Graffiti Fonts

Graffiti style fonts are being widely adopted in logo design due to the rising popularity of street art. More and more brands are incorporating bold and colorful logos which stray away from their conventional formal styles in order to be perceived as youthful, energetic, and unique. The development of new styles in logo design leads to the combination of elaborate bold graffiti fonts with minimalistic logos paired with contemporary color schemes. This blending of styles defines street culture and luxury branding. In 2025, we expect to see new companies adopting these styles in order to stand out with extraordinary stories behind their logos.

Trend #2: Brush Fonts

Logo design is shifting towards design brush fonts because of their natural, artistic, and handcrafted appeal. These typefaces feature flowing strokes and textured finishes which bringing out the brand's personality .

Businesses that want to communicate a dynamic, expressive, and humanized image often use brush fonts as they instantly add a personal touch. From bold and striking styles to delicate and refined ones, brush fonts always appeal to the eye. It's an undebatable fact that brush styles are more appealing compared to traditional typography. They work well especially for the art, fashion, beauty, and lifestyle industries where creativity guarantees individuality.

1. Pliser

Source: Pliser by Luxfon

2. Beast Mode

Source: Beast Mode by Set Sail Studios

3. Avallon

Source: Avallon by Set Sail Studios

Trend #3: Modern Elegant Serif

Businesses that are targeting a premium or luxury market tend to prefer serif fonts as they showcase sophistication and power. Such as fashion, beauty, finance, and luxury logos appreciate the level of cultivation that these fonts bring. Unlike traditional serifs, modern elegant serif fonts have more streamlined and simplistic shapes. The combination of these elements make modern brands able to use them without losing their identity.

1. Gibme Goggie

Source: Gibme Foggie by Denustudio

2. Magoa

Source: Magoa By Flawlessandco

3. Foller

Source: Foller by Glyphofik Type

Trend #4: High-Tech and Futuristic Fonts

With the improvement in AI, blockchain, and other advanced technologies, brands need fonts that exhibit innovation and progress, along with modern design. These fonts are geometric and minimalistic, which perfectly defines professionalism and class, making them a staple for any tech, startup, or futuristic brand.

1. Tricorn Mono

Source: Tricorn Mono by System2084 Type

2. Sentex

Source: Sentex by Harvester Type

3. Winkell 

Source: Winkell by Paavola Type Studio

Trend #5: Unique Sans Serif Font

A modern sans serif with a hint of character, they all have differentiating details in their letterforms. Their modern touch makes them suitable for all brands looking to position themselves as trendy and progressive.