While job-searching is by no means an easy task, there are things that can increase the chances of your resume being seen by your dream company. One of those being creating a professional profile picture for your LinkedIn profile.
The Importance of a Great LinkedIn Profile Picture
Based on LinkedIn's internal statistics, those with a profile picture are 14 times more likely to receive clicks compared those with a default profile picture. This isn't exclusive to LinkedIn; other websites related to job searching such as GitHub or Glassdoor all benefit from a polished profile headshot. Recruiters and HR employees only utilize a couple of seconds max to analyze your profile picture, so it's important that it is a memorable and professional first impression.
It should stay true to who you are to a potential employer, and showcase your unique personal brand without losing professionalism.
Key Elements of a Standout Job-Search Profile Picture
First, let's clear something up; you don't NEED a professional, studio headshot. Aside from the fact that they are pricy and cost hundreds of dollars, some people just don't have the time to drive to a studio and spend half a day taking photos. If you have a good photo of yourself that you like, it's perfectly adequate to use that for your profile. Just make sure that it follows these guidelines:
Good quality: Make sure that the profile picture is not blurry and that your facial features are all well lighted. LinkedIn recommends a picture between 400 x 400 pixels and 7680 x 4320 pixels, with anything smaller likely being too blurry on computer screens.
Make yourself the focus: Don't use anything like a group photo, even if it's cropped. The recruiter has to know who YOU are, and other faces in the shot are only going to hinder that. Also, ensure that your figure takes up at least 60% of the photo, with your facial features and head visibly clear. While a pop of color can help your picture stand out and be memorable from the sea of other applicants, don't make the background too strong that it distracts from your face.
Avoid the following mistakes:
Make sure to position yourself center
Professionalism: Make sure that you are not wearing something distracting, including overly loud colors/patterns or political attire. This also includes things you may be holding in your hand, such as illicit substances. Not all profile pictures require you to don a suit; it depends on what kind of position you are applying for. Tech or creative work? A simple clean t-shirt should be fine. But for professionals like lawyers of salespeople, a suit is an important part of your professional identity and should be represented in your profile picture.
Open vs. Closed Mouth Smile: This one also comes down to the type of image you would like to convey. If you are in more of a friendly, people-facing role, its a good idea to use a shot with your open smile. Research shows that open mouth smiles leads to better emotional connection in the viewer, which is important when applying to those types of roles. If your ideal position is not as reliant on your sociability, it's okay to just use a closed-mouth smile or even skip the smile entirely.
Utilizing LogoAI's Profile Picture Tool
LogoAI's profile picture tool can help you create a professional looking LinkedIn profile picture using photos you already have on hand. Simply upload any photo you have on hand, and LogoAI will autogenerate dozens of variations for you to choose from.
A subset of the generated profile pictures
Not quite satisfied with your photo just yet? You can apply more customization in the editor:
- Fix Lighting Issues: Adjust the brightness up or down to fix under or overexposure.
- Reposition Your Figure: Change the positioning of your picture to take up the appropriate amount of space.
- Clean Up the Background: If your photo has a cluttered or distracting background, the editor's embedded background remover tool removes it instantly. You can replace it with a solid color, gradient, or pattern that complements your professional brand.
All of these fixes take only seconds, and doesn't require any design experience on your part!
Tips for Your New LinkedIn Profile Picture
LinkedIn Thumbnail Test: Ensure your face is clearly visible in your photo, even as a small thumbnail. Check for clarity on different devices such as laptops and mobile phones.
Get Feedback: Ask trusted friends or colleagues to look at your updated LinkedIn profile and give their feedback.
Update Other Socials: Remember to update your photo across all professional platforms and other items like email signatures and business cards, which you can also generate at LogoAI.
Wrap Up
Your LinkedIn profile picture isn’t just a photo; it’s your personal brand in one glance. While we’ve covered the essentials of creating a standout image, keep in mind that your profile picture can evolve with your career.
As you grow professionally, your photo should reflect where you’re headed, not just where you are. Whether you’re aiming for a leadership role, pivoting industries, or showcasing a new skill set, your picture can subtly communicate your aspirations. So don’t just stop at updating your photo—think of it as a dynamic part of your professional identity.
Ready to take the next step? Refresh your profile picture today and let it tell the story of where you’re going.